Thousands of people reached and other miles being part of this cry of support for the Colombian National Team. The content generated by the fans allowed us to generate a direct connection with our users and exponentially grow our social networks. In recent years, winter in Colombia left millions of victims, for this reason we wanted to use one of the most recurrent images in the news, the aerial shots of the floods, to invite people to donate and thus support the people who love us the most. they need.
This professional campaign titled ' QR donations Red Cross Colombia' was published in Colombia in May, 2017. It was created for the brand: Red Cross, by ad agency: Leo Burnett. This Experiential medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 2 years ago.
Credits
Dir. General Creativo: Mauricio Sarmiento, Fernando Hernández.
Dir. Creativo: Edwin Lopez, Jorge Orozco.
Digital Team Leader: Ricardo Espitia.
Dir. Arte: Andres Homez, Ricardo Espitia, Edwin Lopez.
Copy: Jorge Orozco, Edwin Lopez, Renzo Otalora.
Ejecutivo de Cuenta: Oscar Izquierdo.
Bogotá - Colombia.
