ADVERTISING

Karhu

The festival wristband that monitors your drinking

Agency: Reaktor Creative

Self-testing has become commonplace in the age of COVID. These festival wristbands make that same self-monitoring convenient and quick. We now track our sleeping and fitness, so why not our alcohol consumption too?

The wristband normalizes the monitoring of alcohol use

The new technology accurately detects from saliva samples various levels of BAC, ranging from zero to 0.02% and 0.05%

The wristband is an easy and effortless way to monitor alcohol consumption on the go

The prototype was successfully piloted at Solstice festival in Finland this June

Description

Lick it to find out. A new initiative at a Finnish music festival is paving the way for more responsible and enjoyable drinking

The long-awaited summer festival season is here. After years of lockdowns and social distancing, many are looking to let loose. Yet hot, crowded festivals can be ripe spaces for excessive alcohol use. Karhu – a Finnish beer brand, part of the Carlsberg Group – is this summer providing festival goers with an easy and effortless way to monitor their alcohol consumption on the go.

This professional campaign titled 'The festival wristband that monitors your drinking' was published in Finland in July, 2022. It was created for the brand: Karhu, by ad agency: Reaktor Creative. This Direct, Experiential, and Outdoor media campaign is related to the Alcoholic Drinks and Music industries and contains 5 media assets. It was submitted 5 months ago.

ADVERTISING

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