Put your money to work

Agency: Niveau 2


Niveau Deux, a Creative Video Agency, based in Montreal has just released an animated explainer for Sarwa, a financial online platform based in Dubai.

The goal of the campaign was to introduce Sarwa to both investing newbies and veterans alike and give an overview of all that the online investing platform has to offer in a colorful way.

Using an eclectic mix of animation mediums and a Donnasoundtrack inspired by 80’s disco, the video manages to turn the often mundane subject of investing into a awe-inspiring magical Willy Wonka-esque world where your money can turn into more money while investing in things you believe in.

“This project was meant to be a revamp of the first animation we made back when Sarwa was still a pre-seed startup started by two of my friends from university. Now that the company has become one of fastest growing investment and personal finance platform in the region, I was surprised to see that they were looking to be even bolder with the creative and try new things, and I’m quite pleased with how it turned out. “ - Benjamin Bensoussan, Creative Director at Niveau Deux.

‘’Ben and his team bring in a fresh feel to all the projects we’ve collaborated on. Working with Niveau 2, we manage to stand out from the market [FinTech] and we’ve been seen as very creative as a result, so we’re very thankful for that.’’ Leujean Fakhani, Performance Marketing Lead at Sarwa.

This professional campaign titled 'Put your money to work' was published in United Arab Emirates in June, 2022. It was created for the brand: Sarwa, by ad agency: Niveau 2. This Content, Digital, and Film media campaign is related to the Finance industry and contains 2 media assets. It was submitted over 1 year ago.


Video Agency : Niveau Deux Productions, Montréal, Canada
Production Company : Niveau Deux Productions, Montréal, Canada
Screenplay: Jonathan Hudson & Benjamin Bensoussan
Director: Benjamin Bensoussan / Niveau Deux Productions
Producer: Amélie Morency / Niveau Deux Productions
Illustrations and Animation: Gabriel Masela
Original Music and Sound Design: Arthur Gaumont Marchand


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