The international day for environmental protection support, also known as Earth Day, was the perfect occasion for De Facto to make statement about the pollutant nature of cigarettes. Cigarettes don't just kill people, they kill the planet too. Time to take ahold of this misconception, and put it out.
This professional campaign titled 'Put it out' was published in Canada in April, 2021. It was created for the brand: RSEQ / De Facto, by ad agency: Publicis. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago by Associate Creative Director: Mélissa Charland of Publicis Montreal.
Advertising Agency: Publicis Montréal, Montreal, Canada
Vice-president, Head Of Creative Product: Sann Sava
Art Director: Karl Ouellette
Copywriter: Alice Gendron
Account Team: Stéphanie Martin, Nicole De Ravel