RSEQ / De Facto

Tobacco VS Planet

Agency: Publicis


How do you raise awareness to today’s youth (17–25), a demographic that’s increasingly jaded with anti-smoking campaigns? By showing them the very real impact of the tobacco industry on something they’re interested in and concerned about: the environment.

This professional campaign titled 'Tobacco VS Planet' was published in Canada in November, 2019. It was created for the brand: RSEQ / De Facto, by ad agency: Publicis. This Film medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 4 years ago by Associate Creative Director: Mélissa Charland of Publicis Montreal.


Advertising Agency: Publicis Montréal, Montreal, Canada
Client: RSEQ / De Facto
Agency: Publicis Montreal
Vice-president, Head Of Creative Product: Sann Sava
Creative Direction: Mélissa Charland
Copywriting: Olivier Giguère, Éléonore Hurtibise, James Viloria
Art Direction: Mylène Bénard, Éric Bouchard
Director: Jérémie Saindon / 4zéro1
Production House: 4zéro1
Dop: Ariel Méthot


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