Some people keep watching abuses against women as if they were Netflix and TV Series - on a passive position - without reporting them. It's time we ask if people are going to take a stand, do something and report the cases of violence against women or just continue watching. Ad created for Brazil's Women's Service Center telling people not to omit themselves in cases of violence and "Call 180".
This student campaign titled 'Public Transport Abuse, Harassment at the Workplace, Dome...' was published in Brazil in September, 2018. It was created for the brand: Central de Atendimento à Mulher, by ad school: PUCPR. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising School: PUCPR, Brazil
Creative Director / Art Director: Mateus Palermo
Creative Director / Copywriter: Matheus Rocha Ferreira