‘Made in China’, ‘Made in Bangladesh’, the labels inside our clothes show us where our clothes are made, but not always how. Sustainable fashion brand Goat Organic Apparel launches a T-shirt where they place the ‘made in’ label on the outside. This comes as a statement against the low production standards fast fashion brands set in manufacturing countries such as Bangladesh.
Lavinia Bakker, one of the founders of Goat:
“This T-shirt is a cornerstone of our people first standards. By placing our ‘Proudly made in Bangladesh’ on the outside, we want to show that we don’t have to hide where and how our clothes are made, we are proud of it. And we would like the wearer of the tee to be that as well. We dare you to find a high-street fashion label who, with a clear conscience, will do the same.”
With Goat’s ideals set in stone, the brand wants to go beyond selling clothes and has started their Taking Action platform with which they help causes that truly matter. Millions of workers in countries like Bangladesh were already struggling to get fair wages and with the COVID crisis, they are hit even harder. Therefore, the proceeds of this ‘Proudly made in Bangladesh’ T-shirt will be donated to Labour Behind the Label, a charity that provides aid to textile workers around the world.
This professional campaign titled 'Proudly made in Bangladesh' was published in Netherlands in September, 2021. It was created for the brand: Goat Organic Apparel, by ad agency: Lemon Scented Tea. This Film medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted about 2 years ago.
Advertising Agency: Lemon Scented Tea, Netherlands
Brand manager: Lavinia Bakker
Director: Emma Parkinson
Production agency: We are Duffree