Goat Organic Apparel

Global Warming Sucks. Eh, socks.

Agency: Lemon Scented Tea


Fashion brand Goat Organic Apparel and creative agency Lemon Scented Tea from Amsterdam join forces for an alarming Christmas gift: Global Warming Socks. Socks wrapped in water, reminding us of an upcoming wet-sockpocalypse.

Nobody likes wet socks.
Why wrap them in water? Turns out it's not a manufacturing error, but an
ominous future forecast of 2050. 4% of global greenhouse gas emissions come from the textile industry. Even one garment consumes a huge amount of energy and water, resulting in global warming and eventually rising sea levels.

"Why are we still buying poorly made clothes that contribute to global warming," argues Lavinia Bakker, founder and owner of Goat: "If we all keep going on like this, we will probably be walking around with wet socks in 2050.
Because the solution to every major problem starts with a first step, Goat is launching Global Warming Sucks. Eh, socks. "

Tim ten Dam, creative director Lemon Scented Tea adds:
"Global Warming Socks. Plain white sports socks, but from Goat.
So more sustainable, organic cotton, but affordable. And let's face it, socks are necessary after all, great if we can raise awareness about this problem a little bit. It’s a first step towards avoiding the wet-sockpocalypse.

Wear the movement
Lemon Scented Tea and Goat are collaborating for a while now. The agency previously developed the 'Proudly made in Bangladesh' campaign from the same brand idea from which the socks originated: Wear the Movement. Whereby awareness is created for the problems of the fashion industry through Goat garments.

Goat Organic Apparel
Based on their ethical standard and PPP promise; Planet Friendly, People First and Pricing, Goat produces their clothing more sustainably, better for people, better for the planet. Goat thus offers people the chance to wear good clothes, without paying the world for it.

Looking for a nice gift for the holidays with a sustainable edge? They are available now on the Goat website:

This professional campaign titled 'Global Warming Sucks. Eh, socks.' was published in Netherlands in December, 2023. It was created for the brand: Goat Organic Apparel, by ad agency: Lemon Scented Tea. This Integrated medium campaign is related to the Fashion industry and contains 6 media assets. It was submitted 4 months ago.


Client: Goat Organic Apparel 
Creative Agency: Lemon Scented Tea 
Production: FRSHMN Media
Regie: Joep Knevel
AD: Jeffrey Harmunanto
DOP: Tjerk Muilwijk
AC: Vincent Geijsel
PHOTO: Marijn Wouters
EDIT: Jeffrey Harmunanto & Ijen Mekers
GRADING: Erik Verhulst


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.