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"It's okay" is a new campaign from the space of sexual knowledge and goods Lovespace, which details the topic of sex and sexual fantasies. The campaign says that in society, sex is presented as a very intimate affair, which is not worth talking about once again, but even think. Because of this pressure, sexual fantasies are perceived as something vulgar and dirty, something to be ashamed of. Each photo visualizes how different sexual fantasies can be and that each of them is normal. Patsany selected a shortlist of the best photos and developed a key message for each so that the Lovespace team could use the entire series of posters on social media.
Our goal was to develop a beautiful, non-vulgar and at the same time socially important communication that would draw attention to the problem. "To wish is ok" "To share what you want is ok" "To experiment together is ok" "To try together is ok."
This NSFW professional campaign titled 'It's okay' was published in Ukraine in June, 2021. It was created for the brand: Lovespace, by ad agency: Patsany Agency. This Outdoor medium campaign is related to the Beauty and Health industries and contains 9 media assets. It was submitted about 1 year ago by Creative Director: Dimitry of Patsany.
Advertising Agency: Patsany Agency, Kyiv, Ukraine
Creative Director: Dmytro Iatsyna