Don't try to be cool, just be lao.

Agency: WORKKIT bangkok

The campaign consist 3 films the Restaurant, Nightclub and Pool Party, associated to Beerlao target's lifestyle, aired both offline and online platform


Modern drinker do not perceive Beerlao as the cool choice when compare with other imported brands. However, Beerlao always be with Laos and understand its people.

This online video campaign illustrated the truth of Lao through various situations. We want to show that by behaving out of Lao character is tedious, absurd and shouldn't be followed.

This campaign was shared and became social topic among Lao's people. During campaign.

This professional campaign titled 'Don't try to be cool, just be lao.' was published in Laos in May, 2022. It was created for the brand: Beerlao, by ad agency: WORKKIT bangkok. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 5 months ago by Creative Director : Adam Siriraka of WORKKIT Bangkok.


Advertising Agency : WORKKIT Bangkok
Brand Agency : Meidea Full Service, Laos
Production Company : Songmue Production
Creative Director : Adam Siriraka
Art Director : Adisak Boodsabong,
Copywriter : Chatchawan Rakyaem
Copywriter : Issarawon Sasiwongsaroj
Strategic Director : Chattakul Nachisit
Client Service Director : Koblap Narukatpichai
Head of Project Manager : Supansa Srisongphol

Lindhardt og Ri...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.