ADVERTISING

McDonald's

Proud Papa

Agency: Leo Burnett

Description

A proud papa bear celebrates his son Kevin’s excellent school report card (top of the class!) by offering him a trip to McDonald’s. But we are surprised to find out that, as they are bears, they don’t get their McDonald’s the same way us human-folk do. They scare the crap out of a car full of unsuspecting teens eating McDonald’s. After enjoying their meal, papa bear shakes the empty car like a paper bag and a single fry drops out. Because we all know there’s always an extra fry at the bottom.

This professional campaign titled 'Proud Papa' was published in United States in May, 2010. It was created for the brand: McDonald's, by ad agency: Leo Burnett. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 12 years ago.

Credits

Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Reed Collins/Bob Winter
Copywriter: Bob Winter
Art Director: Reed Collins
Agency Producer: Denis Giroux
Account Supervisor: Bob Raidt
Production Company: Hungry Man
EP: Cindy Becker
Producer: Mino Jarjoura
Director: Bryan Buckley
Editor: Chris Franklin
Editing Company: Big Sky Editorial
Sound Design / Arrangement: John Binder/Another Country

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