To build well is to build something that can withstand anything, like a family that nothing can bring down." This is the essence of the latest campaign by Cemento Sol, which highlights the role of family in shaping a person, through the story of a girl who dreams of becoming a football player. Cemento Sol has supported women's football for years and is now a sponsor of the Women's League.
Description
To build well is to build something that can withstand anything, like a family that nothing can bring down." This is the essence of the latest campaign by Cemento Sol, which highlights the role of family in shaping a person, through the story of a girl who dreams of becoming a football player. Cemento Sol has supported women's football for years and is now a sponsor of the Women's League.
This professional campaign titled 'Protect what you build' was published in Peru in September, 2024. It was created for the brands: 16:9 Films and Cemento Sol, by ad agency: VML Peru. This Content and Film media campaign is related to the Education, House, Garden, and Other industries and contains 1 media asset. It was submitted 7 months ago.
Credits
Advertiser: Cemento Sol / UNACEM
Agency: VML Perú
Production Company: Cine 70
Sound: Rodrigo Malnati
Post-Production: Makaco
Photography: Alex Freundt
Campaign: Protect Those You Build
Cemento Sol Representatives:
Commercial Manager: Gabriel Barrio
Marketing Deputy Manager: Claudia Rivero
Marketing Chief: María José Arredondo
Marketing Coordinator: Camila Acuña
VML PERU:
CEO: Eduardo Grisolle
Executive Creative Director (ECD): Tin Sánchez
Client Service Director: Giselle Sara
Creative Directors (CD): Coqui Soto – Jorge Rocca
Senior Creative Team: Ivan Rengifo - Miguel Fano
Graphic Designer: Julio Lama
Graphic Designer: Percy Chávarri
Account Supervisor: Indira Cruz
Production Director: Malena Mellado
Planning Director: Angélica Revilla
Senior Planner: Italo Suarez
