Volvo XC60 was elected the safest car in the world. To celebrate and share with our fans this achievement we invited Neymar, who’s always globally trending on Twitter for pitch injuries to try out our new car. If inside the field he can get hurt again at least outside we can guarantee his safety.
This student campaign titled 'Protect Neymar' was published in Brazil in August, 2020. It was created for the brand: Volvo, by ad school: Miami Ad School. This Digital medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 1 year ago by copywriter: Davi Correia of Tech and Soul.
Advertising School: Miami ad School São Paulo, São Paulo, Brazil
Copywriter: Davi Correia
Art Director: Luzia Campos