This idea started in our classroom, everybody was using plastic bottles - a new one everyday. So how could we make a reusable bottle a part of peoples everyday life?
The Oyster Bottle - both an Oyster card to use in the underground and a sustainable water bottle.
This student campaign titled 'Oyster Bottle' was published in Denmark in August, 2020. It was created for the brand: Transport for London, by ad school: DMJX. This Integrated medium campaign is related to the Public Interest, NGO and Transport industries and contains 4 media assets. It was submitted over 2 years ago by ditte benjaminsen.
Advertising School: DMJX, Copenhagen, Denmark
Art Director: Nanna Greiersen
Art Director: Ditte Benjaminsen