Industrias San Miguel

Pros never logout

Agency: Digitas


We all aspire to be a pro in our favorite online game. In the gaming world, where every second is crucial, fatigue emerges as a hard enemy, as challenging as the toughest in-game opponents. For those dedicating hours in pursuit of that glorious sensation of victory, feeling tired is not an option.

Enter 360 Gamer ENERGY DRINK. It's more than just a beverage; it's an essential ally for maintaining peak performance in the game. This 100% Peruvian brand has recently unveiled its integrated campaign for the exciting new flavor.

"Being a PRO isn't just about skill; it's about endurance and focus too," is the insight behind this campaign. The brand's promise is straightforward: 360 Gamer keeps you alert, provides hours of intensive focus, enabling you to continue playing, push your limits, and achieve those epic moments of triumph.

This professional campaign titled 'Pros never logout' was published in Peru in November, 2023. It was created for the brand: Industrias San Miguel, by ad agency: Digitas. This Digital, OOH Outdoor, and Print media campaign is related to the Gaming and Other industries and contains 3 media assets. It was submitted 4 months ago by VP Creative: Carlos Altamirano of Digitas.


Managing Director: Fernando Arriola
VP Creative: Carlos “Charro” Altamirano
Head of Clients Service: Luisa Morcos
General Art Director: Jason Vasquez
Creative Director: Romy Domínguez
Art Director: Pablo Velarde
Copywriters: Rafael Arias, Jorge Sarmiento, Santiago Linares
Designers: Francisco Tolentino, Ysmael Grados
Account Supervisor: Marcia Benavente
Account Manager: Ryu Endo
Content Producers Lead: Marcelo Meléndez
Head of Influence: Andrea Salinas
Influence Specialist: Johana Cruzado
Pr Executive: Karol Luciano
Production Director: Raquel Becerra
Production Assistent: Ale Verme
Photographer: Alex Freundt
Photography Art Direction: Tito Icochea
Production Company: Naca Pro


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