Productive Mothers Videocase

Agency: Agência UM


A lot needs to be compromised to take care of a microcephalic baby but the dream of a higher education doesn't need to. Amidst the Zika Virus epidemic in 2016 a frightening number of pregnant Brazilian women were affected, giving birth to children with special needs. Many were abandoned and forced to quit their jobs. The Mães Produtivas Project of the University UNINASSAU is responsible for giving away full online higher education scholarships to these mothers so they don't have to abandon their dreams. Now education and love are tied together.

This professional campaign titled 'Productive Mothers Videocase' was published in Brazil in June, 2017. It was created for the brand: UNINASSAU, by ad agency: Agência UM. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: Agência UM, Recife, Brazil
Creative Director: Lenilson Lima
Copywriters: G​us​t​a​v​o​ ​V​e​rç​o​s​a​ , P​a​u​l​o​ ​​​​​​R​a​f​a​e​l​​​​​​​​​​​​​​​​​​​​​
Art Directors: Eu​gê​n​​i​o​ ​L​i​m​a, E​l​o​i​ ​P​​i​n​h​e​i​r​o
Digital Designer: A​l​i​s​s​o​n​ ​C​a​r​v​a​l​h​o​​​​​​​​​​​​​​​​​​
Director: A​n​d​​ré​​​ ​G​a​l​i​z​a​​​​​​​​​​​
Agency Producers: F​a​b​i​a​n​a​ ​A​r​aú​j​o, P​r​i​s​c​i​l​a​ ​S​i​l​v​a
Digital Project Manager: C​a​i​o​ ​L​eã​o
Editor: ​L​u​c​a​s​ ​L​i​m​a​​​​​​​​​
Sound Studio: A​n​​o​m​a​t​o​pé​i​a​​​​​​​​​​​​​​​​​​

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