CONTEXT: We live in the age of fake news and social media. GloboNews, the largest news channel in Brazil, needed to reconnect with its audience and show why credibility is so important. So, in 2017 it launched PRISMA, a conference that brought together some of the most prestigious experts in the country to discuss the hottest topics of today.
IDEA: To promote PRISMA we invited young Brazilian designers to interpret the event’s main topics like, New Politics /New Citizens, Smart Cities and Social Entrepreneurship using only typography. The result was a diversity of posters that represented the discussions in surprising ways.
This professional campaign titled 'PRISMA Posters' was published in Brazil in May, 2018. It was created for the brand: GloboNews, by ad agency: Geometry Global. This Outdoor medium campaign is related to the Media industry and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: Geometry Global, Rio de Janeiro, Brazil
Executive Creative Director Latam: Juan Jose Posada
Creative Director: Ricardo Leme Lopes
Creative Team: Alexei Potemkin, Angelo Bottino, Bernardo Medina, Daniel Souza, Fábio Maia, Felipe Gaúcho, Hans Roque, João Miller, João Pedro Soares, Junior Simões, Leo Mangiavacchi, Luna Uaná, Max Targanski, Paloma Valls, Rejane Dal Bello, Relâmpago, Thiago Lacaz
Account Team: Leticia Arslanian, Mirna Abaurre, Gabriela Zampirolli, Júlia Teykal, Camila Pesce, Karla Ribeiro, Paula Bicalho
Planning Team: Lorena Castellan, Juliana Barreto
Production Team: Laura Marques, Lydia Salgado
Implementation Partners: Azul Cenografia, Babushka Digital, Conception, Original 37, Silence, Visorama
Client Approval: Eugenia Moreyra, Cláudia Lira, Susana Silveira, Vivianne Banharo