Presenting the city with keys to life where they could have it all!

Agency: ideas@work

Keys to the city !!


Rustomjee Seasons, a premium gated community located in BKC Annexe, Mimbai, India - recently received the occupancy certificate (OC0 for its last tower, which now marks the entire development as complete & ready. To present this news, we came up with an innovative outdoor campaign which delivers the message to the audience in a sharp way. The thought behind this campaign was that receiving occupancy certificate (certificate to ready homes) means that the homes are now ready and the customers can expect to get the keys to their home. This message has been conveyed in an interesting way by display of house keys that are dangling with pressure of wind and reads as “OC Received”. Rustomjee has always been in forefront of innovations and always delivers the message to its audience in a unique way.

This professional campaign titled 'Presenting the city with keys to life where they could have it all!' was published in India in March, 2023. It was created for the brand: Rustomjee, by ad agency: ideas@work. This Outdoor medium campaign is related to the Real Estate industry and contains 1 media asset. It was submitted 6 months ago by Mr: Dhruv Dalal of Rustomjee.


Concept : Rustomjee Marketing Team
Advertising Agency : Ideas@work


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