Homes that could add an extra hour to your day!

Agency: ideas@work

Live Stopwatch! Time Check!


The whole story about our project is having more time at hand by saving the time you otherwise spend in traffic. In our words, we call it the homes that could add an extra hour to your day. We communicated this very essence of our property through an innovation on outdoor as a medium. It captures a stopwatch showcasing the distance from the project to various important locations (railway line, BKC, schools, hospitals, malls & clubs) that are within in minutes of travel. Hence the outdoor say's DISTANCES SHOULD BE MEASURED IN MINS, NOT MILES. In today's fast paced life, almost all of us crave for family time, me time or to socialize. Hence the concept highlights all the above things being in close proximity to a home which leaves one/families with time to do the above things.

This professional campaign titled 'Homes that could add an extra hour to your day!' was published in India in July, 2022. It was created for the brand: Rustomjee, by ad agency: ideas@work. This OOH Outdoor medium campaign is related to the Real Estate industry and contains 1 media asset. It was submitted over 1 year ago by Mr: Dhruv Dalal of Rustomjee.


Concept : Rustomjee Marketing
Advertising Agency : Ideas@work

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