Hyundai Jeremy Scott

Re:Style 2023 - Couture Fashion Made of Upcycled Scrap Car Materials

Agency: Innocean


London and New York based creative production company, Builders Club and Hyundai release a campaign video for the 4th year of Re:Style, this time in collaboration with fashion designer Jeremey Scott. Hyundai Re:Style is an evolving platform, featuring fresh ideas each year from design led collaborators. Hyundai continues to be innovative in the important area of sustainability; each year they recycle and rethink car materials and how they can be amplified and re-used for fashion, through these unique creative collaborations.

Innocean brought Builders Club onboard for Re:Style 2023 with the aim to not just focus on sustainability but also innovation and to expand its audience reach through innovative design. Jeremy Scott who is known as ‘fashion’s last rebel’ was the perfect collaborator to emphasize this goal. Scott was to create avant-garde looks by using discarded car materials, from tyres and seat belts to side mirrors and handles. These materials either came from eco-friendly Hyundai cars like the IONIQ 6 or were recycled materials from scrap cars. The goal behind Re:Style is to emphasize that there are no limits to sustainability or innovation and that with these unique brand collaborations fashion is stepping forward.

This professional campaign titled 'Re:Style 2023 - Couture Fashion Made of Upcycled Scrap Car Materials' was published in South Korea, United Kingdom, and United States in March, 2023. It was created for the brands: Hyundai and Jeremy Scott, by ad agency: Innocean. This Content, Digital, and Integrated media campaign is related to the Automotive, Fashion, and Other industries and contains 5 media assets. It was submitted about 1 year ago.


Production Company, Direction, Design, Animation: Builders Club

Client: Hyundai
Marketing Manager: Yoo Jin Jang

Agency: Innocean
Agency Producer: Jenny Byun

3D Scanning Company: Ruckus
Sabrina Mossberg: Ruckus Producer

Grade: Electric Theatre Collective
Connor Coolbear: Colourist

Music & Sound Design: We Are Father
Composer/Sound: Joe Farley, Freddie Webb, Fred Meyers

Model/Talent: Nicole Tiedmann


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