McDonald's new campaign sends a loud and clear message:
"YOU HAVE TO TRY IT", as McDonald’s favorite Burgers are now, Hotter, Juicier and Tastier.
Both stories evolve around Two friends hanging out. And takes a turn for the worse when one of them states "YOU HAVE TO TRY IT“, Leaving the other to misinterpret what he meant and end up in extreme situations. Finally its revealed that he was taking about the Burger he was eating.
This professional campaign titled '#PrepeiNaToDokimaseis (You Have To Try It)' was published in Greece in September, 2022. It was created for the brand: McDonald's, by ad agency: DDB Athens. This 360° and Integrated media campaign is related to the Food industry and contains 2 media assets. It was submitted about 1 year ago by Account Supervisor: Chrysa Antonopoulou of DDB Athens.
• Advertising Agency: DDB Athens, Athens, Greece
• Executive Creative Director: Costas Vanis
• Group Creative Director: Manolo Kapidis
• Creative Directors: Ioanna Deimezi, Dimitris Evagelou
• Art Directors: Giannis Daskalos, Elena Chatzichristou, Aggeliki Mastoraki
• Copywriters: Ioanna Deimezi, Christina Theodorou
• Account Team: Christiana Tolia, Elena Moulio
• Production Company: STEFI Productions
• Director: Vardis Marinakis