Life Institute

Predator vs. Predator

Agency: Master


After 70 years of the last recorded case, Brazil is again facing a yellow fever outbreak, and Brazilians no longer know how to handle the spread of the disease. Yellow fever is spread by mosquitoes, but people think monkeys are responsible. Because of this, many Brazilians started killing the monkeys, even endangered species, thinking this would help fight the disease. To scare the monkeys away from humans, we used the help of the most unexpected ally: the black hawk-eagle, their natural predator.

This professional campaign titled 'Predator vs. Predator' was published in Brazil in February, 2018. It was created for the brand: Life Institute, by ad agency: Master. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Master, Curitiba, Brazil
Creative Director: Felippe Motta
Art Directors: Rafael Guth, Pesly Krieger
Copywriters: Lucas Borba, Bruno Trindade
Illustrator: Guilherme Match
Photographer: Fernando Ziviani
Additional Credits: Cuka Filmes, Jamute

Balsamo Bengué


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