Powerful traction.
Gentle impact.

This project turns a simple roadside moment into a surprising and cinematic CGI experience.
By blending reality with illusion, the film delivers a clear and memorable demonstration of product strength.

CREATIVE IDEA
The scene is viewed from inside a moving passenger car, creating an immersive, first-person perspective.
As the car drives along the road, a large billboard comes into view, featuring a tractor and a tire. Suddenly, the unexpected happens — the tractor appears to interact with reality, pushing the tire off the billboard.
The tire rolls out of the frame, falls, and lands directly on the car’s roof.
The driver immediately stops and steps out to inspect the damage — but the car remains completely untouched.

The concept delivers a strong visual hook by breaking the boundary between advertising and reality.
Through tension and surprise, the film clearly communicates the product’s core benefit — exceptional durability without compromise.