30-day sprint to launch Bata's Duofoam Max sneaker. We put advanced shock-absorbing technology to the ultimate test with real runners in real conditions. High-energy cinematography that makes you feel every powerful stride. When the timeline is tight and the market is saturated, bold creative wins.
Description
In a saturated footwear market, Bata needed to launch the Duofoam Max sneaker
with maximum impact—and just 30 days to do it.
Good Kids delivered a high-octane commercial that put advanced shock absorption
technology to the ultimate test: real runners, real conditions, zero compromises.
We captured the raw energy and relentless motion of every stride through cinematic
storytelling that makes viewers feel the power underfoot.
The result? A visually striking campaign that cut through market noise and proved
that serious performance deserves serious creative—even on an impossible deadline.
This professional campaign titled 'Power' was published in Canada, Malaysia, and United States in October, 2025. It was created for the brands: BATA and Power, by ad agency: Good Kids. This Content, Digital, and Film media campaign is related to the Fashion, Sports, and Sportswear industries and contains 16 media assets. It was submitted about 2 months ago by Chief Creative Officer: Steve Rock of Good Kids.
Credits
Advertising Agency: Good Kids, Toronto, Canada
Production Company: Good Kids, Toronto, Canada
Creative Director: Steve Rock
Director: Sasha Paskal
Photographer: Dustin Snipes
Producer: Louis B Del Guercio
Production Manager: Lev Bugaev
Editor: Sasha Paskal
