ADVERTISING

BATA

A Mother's Day Tribute

School: Intern Academy

Description

This design captures the innocence and affection of a child for their mother through a heartwarming visual narrative. A young child is seen wearing her mother's shoes, symbolizing admiration and a desire to emulate her. The use of Bata shoes highlights the brand’s connection to everyday moments and special relationships. The red circle behind the child draws attention to the central theme and adds a vibrant contrast to the soft pastel tones of the child’s dress, emphasizing the emotional bond being depicted. The caption "আমার মায়ের জুতা" (My mother's shoes) enhances the narrative, making it relatable to a wide audience. The tagline below conveys warm wishes for Mother's Day, aligning with Bata's brand values and celebrating maternal love.

Target Audience: The design is aimed at customers celebrating Mother's Day, with a focus on evoking emotions related to motherhood and familial bonds.
Visual Focus: The child wearing her mother’s shoes is the focal point, conveying a message of love and admiration.
Color Scheme: The red circle contrasts beautifully with the child's blue dress, ensuring the central theme stands out while maintaining a cohesive brand palette.
Typography: Simple and clear fonts are used to keep the focus on the visual story.
Brand Integration: The Bata logo and the wish for Mother’s Day seamlessly blend into the design, reinforcing the brand’s presence and message.
Emotional Appeal: The design taps into universal emotions associated with Mother's Day, making it relatable and likely to resonate with a broad audience.
Cultural Relevance: The use of Bengali in the caption makes it culturally relevant and appealing to the local market.
This design not only promotes Bata's products but also strengthens its brand image by associating them with the cherished values of family and love.

This student campaign titled 'A Mother's Day Tribute' was published in Bangladesh in June, 2024. It was created for the brand: BATA, by ad school: Intern Academy. This Content, Design, and Digital media campaign is related to the Fashion and Other industries and contains 1 media asset. It was submitted about 1 year ago by Graphic Designer: Bappy Kumar.

Credits

Concept, Story and Visuals: Bappy Kumar
Creative Director: Sabbir Ahmmed
Institution: Intern Academy

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