Description
For the first time, naan just happens to be a collectible item in everyone’s favorite kart-racing game.
Stonefire, American’s #1 naan, is taking gaming and snacking into new territory with the launch of Stonefire Speedway, the first unofficial track in your favorite kart-racing game.
The objective is simple: collect naan in the open-world map as fast as possible.
Stonefire Speedway is part of an integrated campaign developed by Zulu Alpha Kilo New York (Z.A.K. NY), launched late summer and running across streaming, social and digital, and other cultural activations. The work taps into the truth that people want the real thing even if they’re not eating it the traditional way.
The track debuted October 2 on Twitch with creators Faze Rug and Clix, and continued with Loeya, who, along with their friends, put their skills to the test in front of their fans. Hundreds of thousands tuned in to watch the chaos unfold as they raced to collect the naan the fastest.
But the race is far from over. Fans are now invited to take on the Stonefire Speedway challenge themselves, collecting naan at top speed and submitting their times to a global leaderboard for bragging rights and proof that victory tastes best in a delicious, fluffy, teardrop shape.
The overall winner after three weeks of competitive speedrunning will also take home the ultimate power-up, free naan every week for an entire year.
This professional campaign titled 'Speedway' was published in Canada in October, 2025. It was created for the brand: Stonefire, by ad agency: Zulu Alpha Kilo. This Film and Integrated media campaign is related to the Food and Gaming industries and contains 1 media asset. It was submitted about 2 months ago.
Credits
Client: Stonefire® / FGF Brands
Agency: Zulu Alpha Kilo NY
CCO & Partner: Tim Gordon
Creative Director/Art Director: Vic Bath
Creative Director/Copywriter: Dan Cummings
Copywriter: Dylan Thompson
Art Director: Carlos Veras
Designer: Jenny Vivar
Head of Strategy: Emily Garvey
Sr. Strategist: Khalied Bashri
Sr. Strategist: Jordan Alperin
Managing Director: Meghan Mullen
Group Account Director: Casey O’Brien
Account Lead: Alex Berube
Creative Workflow Director: Michelle Philpott
Client: Senior Vice President, Sales and Marketing, FGF Brands - Debbie Sommer
Client: Head of Marketing & Brand Development, FGF Brands - Angela Mcinenly
Client: Senior Brand Manager - Jodi Jahnke
Client: Assistant Brand Manager - Anna Porter
Client: Assistant Brand Manager - Hailey Nguyen
Client: Director Integrated Marketing - Michelle Lostracco
Client: Assistant Digital Marketing Manager - Katherina Hrymaliuk
Media Agency: Zulumatic
Executive Director: Sean Bell
Head of Media: Alicia Petralia
Associate Media Director: Shubham
Media Planner: Manav Kapoor
Sr Strategist: Jordan Alperin
Campaign Manager: Tania Perales
Business Affairs: Hailstorm
Group Director: Russ Nadler
Director: Keith Marman
Overactive Media
CCO: Neil Duffy
Senior Director, Partnerships: Kelly Haley
eFuse
VP Partnerships: Daniel Intrater
Director of Event Operations: Matthias Dean
