Description
In extreme environments like mining or industrial night work, darkness is more than a technical challenge — it's an emotional threat. In places marked by uncertainty, isolation or hostile conditions, the absence of light fuels fear, paralyzes decision-making, and increases risk. Starting from that human tension, we created a piece that elevates the Luxtower LUX M11 to a symbolic level: a source of power that doesn’t flicker, even in the face of the unexplainable.
With a visual narrative inspired by the supernatural, we dramatized a simple yet powerful idea: when a machine can withstand even the strangest phenomena, it proves that its light doesn’t just illuminate — it protects. Because when there’s power, fear disappears.
This professional campaign titled 'Power' was published in Peru in October, 2025. It was created for the brand: Ferreycorp, by ad agency: Mood. This Print medium campaign is related to the Industrial industry and contains 2 media assets. It was submitted about 1 month ago by Creative Director: Lato La Torre of Mood Peru.
Credits
Client: Ferreycorp
Product: Trex
Agency: Mood
Chief Creative Director: Alejandro "Lato" La Torre
Creative Supervisor: Samuel "Sams" Aleman
Art Director: José "Joss" Roque
Copywriter: Daya Aymara, Isabella Jugo
Graphic Designer: Juan Carlos Abregú Orihuela
Account Director: Vanessa Ruju
Account Executive: Ximena Viera
Social Media Director: Jair Herrera
Social Media Supervisor: Mari Castro
Content Manager: Isabella Jugo
