Returnable Magic

In Bolivia, there is a 2.5-liter returnable Coca-Cola bottle—a sustainable and affordable package that you leave at the store and only pay for the beverage inside.

Coca-Cola needed a corporate video about this package that would communicate:
That using a returnable Coca-Cola bottle is a conscious and smart choice.
That it is produced locally, generating value for domestic consumption during a challenging time for our economy.
That it creates jobs for many Bolivians.
That there is a highly important production chain behind every returnable Coca-Cola bottle that makes its way to your table.
That it is enjoyed from one end of the country to the other.
And the most difficult part: everything had to live under the REAL MAGIC platform.

And precisely within that challenge, we found the solution: make the idea magical—transforming a corporate video into a true Coca-Cola spot.
Through research, we discovered that no one had ever asked where the Coca-Cola bottle you buy—and return to your neighborhood store when purchasing another one—actually ends up.

So we had our main character ask that very question.

A magical move by a curious young man who wanted to know who would receive the returnable bottle he brought back to the store—and set out to meet that person.

This is the main film of an integrated platform that included TV, OOH, and Digital, built on a highly effective and efficient framework.

The film was designed with the versatility to carry superimposed and voice-over business data on demand for stakeholders, a broader narration for more demanding audiences, or a more concise version for this agency edit.

This flexible format enabled shorter cuts, vertical versions, and a series of pieces all derived from the master film.

A highly functional example for projects with limited time and budgets, which also incorporated a mix of traditional production and artificial intelligence to solve technical challenges in record time.