Description
Black Lion – Change Your Perspective was conceived as both a visual and conceptual statement that transforms how the vehicle is presented. Instead of simply showcasing a car, we framed it as an experience that breaks through traditional visual planes.
The campaign features a dynamic three-dimensional composition where the car crosses floating surfaces, symbolizing a literal shift in perspective. Translucent layers, dramatic angles, and futuristic lighting create a visual narrative that connects strength, elegance, and precision.
This professional campaign titled 'Black Lion "Cambia tu perspectiva"' was published in Ecuador in November, 2025. It was created for the brand: Peugeot, by ad agency: tbō Soluciones Integrales. This Content, Design, and Digital media campaign is related to the Automotive and Personal Transportation industry and contains 6 media assets. It was submitted about 17 hours ago by tbō Soluciones Integrales of tbō Soliciones Integrales.
Credits
CEO: Francisco Balarezo
Account Director: Gabriela Galarza
Art and Design: Franco Villarreal
Multimedia Designer: Matheo Jácome