In Portugal when you think "Ice Cream" you imagine a popsicle. That's why McDonald's is not a preferred Ice Cream destination. But this Summer McD decided to turn things around and started a conversation with Popsicle Lovers.
This professional campaign titled 'Popsicles' was published in Portugal in July, 2015. It was created for the brand: McDonald's, by ad agency: TBWA. This Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted almost 7 years ago.
Advertising Agency: TBWA, Lisbon, Portugal
Creative Director: Leandro Alvarez
Art Director: Julliano Bertoldi
Copywriter: Joao Ribeiro
Photographer: Nuno Correia
Retoucher: Pedro Filipe
Account manager: Joana Margalha