SabMiller needed to spread the word about its soft drink made from guarana, the only one of its kind in the Peruvian market. The graphic art transmits all of the things that go through a young person's head, that are part of him or her, and that make him or her unique. Our inspiration came from the beautiful masks used in the Candelaria festival in Puno, in the southern Peruvian Andes.
This professional campaign titled 'Pop poster' was published in Peru in April, 2013. It was created for the brand: Guaraná Backus, by ad agency: FCB. This Outdoor medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Mayo DraftFCB, Lima, Peru
Chief Creative Officer: Humberto Polar
Creative Directors: Joao Jackel, Monica Abad
Art Directors: Joao Jackel, Martín Asato
Copywriter: Monica Abad
Illustration: Martin Asato