Description
Siete Tías Independent Agency turns a Colombian slang word into a timely outdoor campaign during presidential season for Birrería Macha.
Bogotá, February 2026. In Colombia, when people want a beer, they often don’t say “beer”. They say “polita”.
It’s a widely used slang term, casual, social and deeply embedded in everyday conversations.
Amid Colombia’s current presidential election season, Birrería Macha saw an opportunity in that cultural nuance. Together with Siete Tías, the brand launched the outdoor campaign: “Politics divides. ‘Polita’ unites.”
This professional campaign titled 'Politics divide, “Polita” unites us' was published in Colombia in February, 2026. It was created for the brand: Birrería Macha, by ad agency: Siete Tías. This Design, Digital, and OOH Outdoor media campaign is related to the Alcoholic Drinks industry and contains 8 media assets. It was submitted about 13 hours ago by Head of Art - Head of Design: Juan Espitia of Siete Tías.
Credits
Advertising Agency: SIETE TÍAS
Client: BIRRERÍA MACHA
Creative Direction: SIETE TÍAS
Copywriter: SIETE TÍAS
Art Director: SIETE TÍAS
PR: DOS&MEDIOS
Media Agency: MARKET MEDIOS
