This campaign was initiated to address animal cruelty. So, we created a series of images portraying the different scenarios where animals are being mistreated and as a consequence of human interference there are negative implications of those animals’ habitat which might lead to their extinction. We highlight how it could be such a trivial activity for humans and its aftermath on those species.
This professional campaign titled 'Polar Bear, Parrot, Lion, Whale, Gorilla, Rhino' was published in Egypt in December, 2018. It was created for the brand: WWF, by ad agency: Stellar. This Print medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted over 3 years ago.
Advertising Agency: Stellar, Cairo, Egypt
Creative Director: Tariq Nasr
Creative Associates: Moustafa Mamdouh, Mohamed El-Sayed
Art Director: Mahmoud Hamdy
Senior Designer: Islam Yehia
Copywriters: Tariq Nasr, Moustafa Mamdouh