Playoff beard

Agency: Cossette


Hockey players grow a beard for good luck during the playoffs. McDonald's used their trademarked smile to grow one of their own to support their hometown team - The Chicago Blackhawks.

This professional campaign titled 'Playoff beard' was published in United States in June, 2015. It was created for the brand: McDonald's, by ad agency: Cossette. This OOH Outdoor medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 9 years ago.


Advertising Agency: Cossette, Chicago, USA
Executive Creative Director: Chuck Rachford
Art Directors: Stacy Randolph, Claudio Venturini
Copywriters: Casey Stern, Jeff Oswald
Producer: Cary Potterfield
Account Executive: Ashley Goodson


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