Play My MTV by Rafael Bittencourt, Play My MTV by Lobão, ...

Agency: Loducca


An experiment to make music with television. A guitar hooked to the TV in a way that its notes modulate the sound of MTV shows. Check these short films with famous brazilian guitar players:

This professional campaign titled 'Play My MTV by Rafael Bittencourt, Play My MTV by Lobão, ...' was published in Brazil in April, 2013. It was created for the brand: MTV, by ad agency: Loducca. This Ambient medium campaign is related to the Media industry and contains 4 media assets. It was submitted over 10 years ago.


Advertising Agency: Loducca, Brazil
Creative Team: Rafael Barbosa, Raphael Franzini, Thiago Bocatto
Creative Directors: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Accounts: Fernão Cosi, Fabiane Veiga, Tatiana Moliterno, Renato Nose, Gabriela Ruffo
Executive Producer: Ana Luisa André
RTV: Claudia Stancev
Production Co: Collecting Smiles
Director: Alexandre Sorriso / Collecting Smiles
Director of Photography: Alexandre Sorriso, Rinaldo Lima
Editors: Leonardo Gusmão, Alexandre Sorriso
Post-Production: Leonardo Gusmão, Ricardo Lopes
Audio Production Co: SuperSonica
Client: Wagner Gorab, Ana Penteado, Eduardo Zanelli


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