Create buzz for MINI in the wonderful city of Rio de Janeiro.
To continue the non-traditional brand experience that MINI always offers around the world, we transformed the most loved car into a toy for grown ups, attaching a giant rotating wind key to the back. Three cars were driven by British royal guards in strategical points of the city and interacted with the public.
This professional campaign titled 'Wind it' was published in Brazil in May, 2013. It was created for the brand: Mini, by ad agency: Hurra. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Hurra, Sao Paulo, Brazil
Creative Director: Ariel Legmann
Art Director: Gabriel Untura
Copywriter: Junior Datena
Photographer: Alexandre Bellon