ADVERTISING

Mini

Wind it

Agency: Hurra

Description

Briefing
Create buzz for MINI in the wonderful city of Rio de Janeiro.
Idea
To continue the non-traditional brand experience that MINI always offers around the world, we transformed the most loved car into a toy for grown ups, attaching a giant rotating wind key to the back. Three cars were driven by British royal guards in strategical points of the city and interacted with the public.

This professional campaign titled 'Wind it' was published in Brazil in May, 2013. It was created for the brand: Mini, by ad agency: Hurra. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 10 years ago.

Credits

Advertising Agency: Hurra, Sao Paulo, Brazil
Creative Director: Ariel Legmann
Art Director: Gabriel Untura
Copywriter: Junior Datena
Photographer: Alexandre Bellon

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.