01. Insight People tend to lie about their TV habits, especially when it involves watching reality TV. 02. Big Idea Get viewers to reveal themselves and admit they love the “trashy” reality TV MTV airs by taking it away. 03. Final Campaign MTV will temporarily change to Mundane TV, replacing all of their current content with boring or literal versions of the shows.
This student campaign titled 'The Chaos You Crave' was published in United States in May, 2020. It was created for the brand: MTV, by ad school: The University of Texas. This Experiential medium campaign is related to the Media industry and contains 3 media assets. It was submitted about 2 years ago.
Advertising School: The University of Texas, Austin, United States of America
Ad: Mariah Colón, Drew Johnson
Cw: Mikayla Dumas