Most anti–bullying ads target victims or bullies. With our research showing that acts of bullying can stop within 10 seconds of intervention, we spoke to those who see bullying and have the power to make noise and stop it. Here, bystanders instinctively recreate car alarms to demonstrate the potential of the silent majority.
This professional campaign titled 'Car Alarm' was published in Canada in January, 2013. It was created for the brand: CKNW, by ad agency: Taxi. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 9 years ago.
Advertising Agency: Taxi, Vancouver, Canada
Executive Creative Director: Kevin Barclay
Art Director: Ryan Semeniuk
Copywriter: Alex Bird
Producer: Ann Rubenstein
Account Director: Stephanie Santiago
Account Manager: Becky Holmes
Production Company: Untitled Films
Director: Curtis Wehrfritz