Even in the modern society, breastfeeding is still seen as a provocation or an inappropriate act. Yet it is the most natural and logical way for a mum to feed her baby.
The association VBBB, which supports and encourages breastfeeding, has developed a print and OOH campaign with DDB Brussels that reminds everyone that breastfeeding is just feeding a baby and nothing more.
This professional campaign titled 'Plates' was published in Belgium in August, 2021. It was created for the brand: VBBB, by ad agency: DDB. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 2 years ago.
Advertising Agency: DDB, Brussels, Belgium
Creative Director: Kwint De Meyer
Client Contact: Els Flies
Creatives: Simon Detournay, Célestin Metens
Account Management: Molly Waeytens
Photographer: Antoine Melis