Asthma Ke Liye, Inhalers Hain Sahi

Agency: Schbang


The story of a little girl that has a dream to become a Kathak dancer as prolific as her mother, but suffers from asthma. However, she uses inhalers regularly throughout her life and is able to overcome asthma to go on and achieve her dream despite the physical challenges it poses.

This story is illustrated in a music video based on an original song by the renowned Indian maestro Amit Trivedi for Cipla's BreatheFree - an asthma awareness initiative. Asthma is the second largest cause of death in India, because most asthma patients do not use inhalers, the most safe and effective treatment for the condition, due to social stigma and an over-reliance on myths and misinformation in India, a very superstitious and under-educated nation. Inhalers Hain Sahi, which means 'Inhalers Are Right' stands for more than just that they are the right treatment, but also that they are right despite everything wrong you've heard about them. They also enable you to life an unstoppable life and achieve your dreams.

This professional campaign titled 'Asthma Ke Liye, Inhalers Hain Sahi' was published in India in August, 2022. It was created for the brand: Cipla, by ad agency: Schbang. This Audio and Film media campaign is related to the Health and Pharmaceutical industries and contains 2 media assets. It was submitted over 1 year ago.


Agency: Schbang (Mumbai)
MD: Harshil Karia
CEO: Akshay Gurnani
National Creative Director: Aditya Mehendale
Group Creative Manager: Sahil Shah
Creative Lead and Scriptwriter: Harshit Karnatak
Sr. Creative Strategist: Yash Ghatlia
Head Motion Pictures: Abhimanyu Balasubramanyam
Executive Producer: Rachaita Vyas
Associate Producer: Nikav Bharucha
Director: Sayan Mukherjee
DOP: Sujay Pawar
Colorist: Navin Shetty
Chief Assistant Director: Feroze Dilwar
Director's Assistant: Kushzraj Mehra
Editor: Sunny
Associate Vice President: Divisha lyer
Group Solutions Manager: Pranali Pawar
Team Lead: Hetal Bhanushali
Sr. Solutions Strategist: Avantika Jain
Integrated Solutions Strategist: Shreyasi Daga
Sr. Design Lead: Ankit Raju
Graphic Visualizer: Kajol Bhalerao
Lyrics: Amitabh Bhattacharya
Composer: Amit Trivedi
Singers: Amit Trivedi and Nikhita Gandhi
Sr. Vice President and Respiratory Head, Cipla: Gaurav Kaul
Sr. Director and Head - Consumer Marketing, Cipla: Shrishail Deshnur
Ass. Director - Consumer Marketing, Cipla: Bhavesh Dalmia
Sr. Manager - Consumer Marketing, Cipla: Ashwitha Acharya


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