If you played football growing up, you probably have the memory of using two trees as goal posts at some point. Unfortunately, our planet loses up to 3 football pitches of forest, every 3 seconds, due to deforestation, fires and climate change.
On the 21st March, World Tree Day, Ogilvy Social.lab Amsterdam teamed up with Panenka football magazine to inspire football lovers of the world to help our planet. We present: #PlantingGoals
This professional campaign titled 'Planting Goals' was published in Spain in March, 2022. It was created for the brand: Panenka, by ad agency: Ogilvy. This Integrated medium campaign is related to the Public Interest, NGO and Sports industries and contains 1 media asset. It was submitted 9 months ago by Creatives: beX.
Advertising Agency: Ogilvy Socia Lab, Amsterdam, Netherlands