Description
This powerful campaign for Shawerman UAE masterfully blends history, humor, and irresistible food appeal to deliver an unforgettable brand message. Centered around the bold concept “Pizza That Takes You to Italy,” the visual narrative brings ancient Roman soldiers to life—each holding a Shawerman pizza box with pride, as if guarding a national treasure.
The creative idea fuses cultural storytelling with modern-day cravings, using Roman warriors as a symbol of authenticity and strength, instantly transporting customers to the heart of Italy with every bite. From the bold visual composition to the high-impact slogan, every detail was crafted to capture attention and evoke desire.
The campaign radiates confidence, originality, and international flavor—all while remaining rooted in Shawerman’s brand identity. It's not just about pizza; it’s about delivering a culinary journey wrapped in a box.
Executed for Shawerman – Dubai, UAE.
This professional campaign titled 'Pizza That Takes You to Italy' was published in United Arab Emirates in May, 2024. It was created for the brand: Shawerman, by ad agency: Effective Agency. This Design, OOH Outdoor, and Print media campaign is related to the Food industry and contains 4 media assets. It was submitted 5 months ago.
Credits
Advertising Agency: Effective Branding & Digital Agency
Creative Director: Mazen AlSadat
Art Director | Copywriting : Ghenwa Bayazeed
Graphic Designer: Ahmad Masoud
Graphic Designer: Mohammad Ali AlHalabi
