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In the rush of everyday life, where great achievements and milestones take our attention, we forget the magic contained in the small pleasures of everyday life.
A smell of coffee in the morning, a spontaneous laugh, an unexpected compliment, a bill paid, a task that took your sleep being completed.
Micro moments, which often go unnoticed, carry powerful sources of joy and well-being, capable of transforming our daily lives, even if only momentarily.
And it is about this brief and daily euphoric atmosphere that this campaign permeates.
Colorful, cartoonish, expressive and very individual moments.
Having many tasks in the day and discovering that completing one of them is something simple, quick and easy to solve, is very satisfying.
This is what Portal Meu Detran and the Detran MS app offer their users: instead of wasting time in queues and bureaucracy, agile online services that can be resolved for free, in a quick, more efficient, safe and personalized way .
THAT IS, IT CAN BE SOLVED IN THE BLINK OF AN EYE, STARTING WITH THE RENEWAL OF THE CNH (National Traffic License).
Within this concept, we were able to embrace the services and functionalities that the tools (App and Portal) offer in a very innovative, creative, inclusive, humanized, modern and accessible way.