ADVERTISING

Description

In the rush of everyday life, where great achievements and milestones take our attention, we forget the magic contained in the small pleasures of everyday life.
A smell of coffee in the morning, a spontaneous laugh, an unexpected compliment, a bill paid, a task that took your sleep being completed.
Micro moments, which often go unnoticed, carry powerful sources of joy and well-being, capable of transforming our daily lives, even if only momentarily.
And it is about this brief and daily euphoric atmosphere that this campaign permeates.
Colorful, cartoonish, expressive and very individual moments.
Having many tasks in the day and discovering that completing one of them is something simple, quick and easy to solve, is very satisfying.
This is what Portal Meu Detran and the Detran MS app offer their users: instead of wasting time in queues and bureaucracy, agile online services that can be resolved for free, in a quick, more efficient, safe and personalized way .
THAT IS, IT CAN BE SOLVED IN THE BLINK OF AN EYE, STARTING WITH THE RENEWAL OF THE CNH (National Traffic License).
Within this concept, we were able to embrace the services and functionalities that the tools (App and Portal) offer in a very innovative, creative, inclusive, humanized, modern and accessible way.

This professional campaign titled 'Piscar de Olhos' was published in Brazil in March, 2024. It was created for the brands: DETRAN MS and Governo de Mato Grosso do Sul, by ad agency: Novo Engenho Comunicação. This Content, Digital, and Film media campaign is related to the Public Interest and Public Utility industries and contains 5 media assets. It was submitted about 2 months ago by Julio Diniz of Novo Engenho Comunicação.

Credits

Client: Detran-MS, Government of Mato Grosso do Sul
Agency: Novo Engenho Comunicação
Creative Director: Larissa Z G Barros and Julio Diniz
Art Director: Julio Diniz
Editor: Larissa Z G Barros
Screenplay: Larissa Z G Barros and Julio Diniz
Assist. Art: Fabio Renato
Service: Cibelly Nunes
Planning: Ana Irala and Rudi Aquino
Project management: Junior Veasey
Media/Production: Bob de Carvalho

Producer: Primeiro Plano Filmes
Stage Director: Dalmo Jr. and Bruno Loiacono
Director of Photography: Dalmo Jr.
Gaffer: PC
Cameraman: Endrews Diniz
1st assist. Cameraman: Joã Paulo Lucio
2nd assist. Cameraman: Luis Paulo Centurion
Editing: Bruno Loiácono
Editing: Alan Hallisan and Diogo Aguiar
Motion Design: Miguel Neto
Production: Mmarcia Maia and Joyce Leite
Assist. Production: Thiago Cabriotti and Cainã
Executive Service: Emanueli Moser
Scenography: Bruno Atra
Assist. Scenography: Elder Alves
Costume design: Luiz Gugliatto
Makeup: Joyce Leite
Actor: Pepa Quadrini

ADVERTISING

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