Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think.
This professional campaign titled 'Piracy Uncovered - Lost Files, Piracy Uncovered - Cash Go...' was published in Singapore in May, 2013. It was created for the brand: Microsoft, by ad agency: Wunderman. This Film medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted almost 9 years ago.
Advertising Agency: Wunderman, Singapore
Creative Director: Keith Tan
Art Director: Moses Gunarman
Junior Art Director: Soenar Santoso
Copywriter: Liao Junqi
Junior Copywriters: Shawn Choy, Chan Long Teng
Production Company: Forange Pictures
Director: Edwin Tan
DOP: Gerald Stahlmann