Pastry Training Centre

Pie Crust 101

Agency: Rethink


What better way to promote classes at the Pastry Training Centre of Vancouver than with a free pastry lesson? Printed on usable parchment paper with step-by-step instructions, there’s no longer an excuse for lackluster pie crusts. The parchment also includes a crust-rolling template for culinary school-grade rollouts, every time. But don’t forget the secret ingredient: Love (1/4 cup, from child’s soul).

This professional campaign titled 'Pie Crust 101' was published in Canada in August, 2010. It was created for the brand: Pastry Training Centre, by ad agency: Rethink. This Direct medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Lisa Nakamura
Copywriter: Jordan Cohen
Illustrator: Ashley Ross

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