Idea inside the box
Description
Background: Guangyin Yoga is a small yoga club in Shanghai. For 4 years, the club hasn't been running well with only few club members.
Solution: In the Shanghai CBD we placed a small-sized wooden box in the street. We asked our yoga master get inside the box. Every time someone passed by, a hand would reach out with our club business card. Surprise!
Result: Our campaign lasted 15 days, with over 35,000 target directly communicated, 319163 video clicks on the web, and more than $138,000 of free media report. After the campaign, over 2000 people visited our club within a month, and 622 of them became new members,107% more than expected. And our actual cost: US $74
You can check out the video too.
This professional campaign titled 'Idea inside the box' was published in China in February, 2010. It was created for the brand: Guang Yin Yoga Club, . This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 14 years ago.
Credits
Challenge: How to raise Guangyin Yoga’s brand awareness overnight and enroll 300 new members with a small budget??
Creative Director: Jacky Xiao
Art Directors: Jacky Xiao, Bobo Chen, Guitar Zhou
Copywriter: Louis Lu
Photographer: Walker Jiang
