Mattel Games Pictionary

Pictionary: The game of quick draw

School: VIVA Institute of Applied Art


Pictionary is a charades-inspired word-guessing game invented by Robert Angel with graphic design by Gary Everson and first published in 1985 by Angel Games Inc. Mattel acquired ownership of Pictionary in 2001. The game is played in teams with players trying to identify specific words from their teammates. Pictionary is as its tagline suggests, ‘the game of quick draw’. It relies on creative thinking and quick drawing and guessing. It is a fun team game. One does not need to have great artistic skill to enjoy playing the game. This is the central idea.
The quickly drawn sketches are compared to classic artworks in a fun, yet respectful way. The sketches are not ideal, but they get the job done just as well as a work of art!

This student campaign titled 'Pictionary: The game of quick draw' was published in India in June, 2021. It was created for the brands: Mattel Games and Pictionary, by ad school: VIVA Institute of Applied Art. This Integrated medium campaign is related to the Gaming and Toys industries and contains 19 media assets. It was submitted almost 3 years ago by Student: Daniel Luis.


Advertising School: VIVA Institute of Applied Art, Mumbai, India
Creator: Daniel Luis
Project Guide: Prof. Gangadharan Menon


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