De Standaard

Love is love

Agency: Lucy


After introducing a controversial law that further restricts the freedoms of the LGBTQI community in Hungary, Viktor Orbán - the Hungarian Prime Minister - attempted to buy media space in the European press. But instead of publishing his Eurosceptic ad, we addressed one to him.
"Love will not let itself be dictated anymore. The law will no longer define it. We still have freedom of the press, and we will use it." - Karel Verhoeven, editor-in-chief at De Standaard.

This professional campaign titled 'Love is love' was published in Belgium in June, 2021. It was created for the brand: De Standaard, by ad agency: Lucy. This Print medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 3 years ago.


Advertising Agency: Lucy, Brussels, Belgium
Creative Director: Iwein Vandevyver
Creative Director: Laurent Dochy
Art Director: Yves Van Hacht
Copywriter: Ruben De Praetere
3D-design & Design: Jan Sidgwick
Managing Director: Jonas De Wit
Account Manager: Maïté Camerman
Account Executive: Sofie Hoorens



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