'Pharmaceutical Pollution'
Description
Tons of life-saving medications are discarded annually, polluting and harming the environment in the process every year.
A new campaign by the HAVERIM LE’REFUAH (Friends for Health) a nonprofit organization, aimed for providing free medicine for those in need, generates awareness and urges the public to (keep) donate unused medications instead of throwing to the trash/drain. This action creates a win-win result: it protects the environment by preventing harm and saves lives.
The campaign raises awareness to the issue by reflecting the problem with a creative campaign, while delivering a clear call-to-action, offering guidance on how to act. Consumer education demands disruption to seize attention and accelerate awareness.
The 'Pharmaceutical Pollution' campaign is a collaboration between Haverim Le’rrefuah ans Super-Pharm, rans on all commercial TV channels in Israel.
This professional campaign titled ''Pharmaceutical Pollution'' was published in Israel in January, 2025. It was created for the brand: Haverim Le’rrefuah, by ad agency: No, No, No, No, No, Yes. This Digital and Film media campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted 5 months ago.
Credits
Advertising Agency: No, No, No, No, No, Yes Tel Aviv
Chief Creative officer: Gideon Amichay
Creative team: Gil Aviyam, Ouriel Ferencz, Rony Schenider, Zeev Ravid, Liat Lapushin, Gali snir, Yaron Itzhakov, Iris Shamason, Erez Hadar, Erex Chen, Maya Goldstein
Managing team: Tom Bar, Tal Fishbein, Michal Atia, Shmulik Kitainik
Production Company: Og,
Producer: Gilad Shenider, Tamir Wexler
Dierctor: Eli Sverdlov
3D and Animation: Wizard
Color and compositing: Alon Tisson
Sound: Soundhouse
Client: Haverim Le’rrefuah
Baruch Liberman, Founder and CEO, Yael Heller
Super-Pharm: Ofer Lowy
