Agency: Leo Burnett
Pets4Pets Project taught little kids the secrets of the advertising industry; inviting them to imagine new social campaigns to help protect the animals they love the most. WWF, together with a team of creatives, photographers, illustrators, film directors, animators, post-producers and speakers helped students at an elementary school experience the whole creative process: from the brief, to the Pre Production Meeting, to the shooting, to going on-air. You can see the results in the case video. The adventure starts in the classroom, then moves inside the creative agency and finally arrives on a production set. For all the experienced creatives there’s just one strict rule: “never ‘contaminate’ the kids’ ideas”, just offer them the production advice they lack. First Challenge: a print campaign. “From the first sketch on a piece of paper, to 2 TV commercials, 4 radio announcements and 8 print campaigns, ready to go on-air”. For every creative piece, you can see the “before” and “after”: from the kids’ original sketches to the final executions ready to go on-air. One thing is immediately evident: the kids’ work is already 100% creatively effective. The team of professionals just helped them “translate” their ideas into a language that adults can understand.
Paolo Boccardi, Alice Crippa, Serena Micieli, Silvia Savoia
This professional campaign titled 'Pets4Pets project' was published in Italy in January, 2014. It was created for the brand: WWF, by ad agency: Leo Burnett. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 9 years ago.
Advertising Agency: Leo Burnett, Italy
Executive Creative Director: Francesco Bozza
Associate Creative Director: Andrea Marzagalli
Creative Team: Andrea Stanich, Sergio Spaccavento,